PC Sales in India Surge with 3.8% Year-Over-Year Growth in 2024

India’s PC market has seen a notable surge in 2024, with a 3.8% year-over-year (YoY) growth, marking a strong rebound and an upward trajectory for desktops, notebooks, and workstations across the country. According to a report by IDC (International Data Corporation), India’s PC shipments reached a staggering 14.4 million units in the past year, reflecting the country’s robust demand for computing devices despite challenges faced by the global tech industry. This growth was driven by several factors, including public sector procurement, an accelerating demand for gaming PCs, and a burgeoning interest in AI-powered systems.

HP Leads the Pack in PC Market Share

The market research firm’s report indicates that HP has maintained its position as the market leader in India’s PC shipment rankings. The brand continues to dominate the Indian PC market, capturing the lion’s share of the total shipments. HP’s consistent quality, diverse portfolio, and strong distribution network have helped it solidify its leadership position in the highly competitive landscape.

Following HP, Lenovo claimed the second spot in the rankings, continuing its strong performance in India. Lenovo’s wide range of laptops, desktops, and workstations has resonated well with both consumers and enterprises, making it one of the top contenders in the Indian market.

Dell, which traditionally has been a dominant player in the global and Indian markets, secured the third position. Despite facing increasing competition, Dell India still maintains a strong presence, especially in business laptops and premium notebooks, which are highly sought after by professionals and enterprises across the country.

Acer and Asus rounded out the top five players in India’s PC market share rankings. Both brands have made significant strides in gaining market traction with their gaming PCs, affordable laptops, and ultrabooks, positioning themselves as key players in catering to a younger, tech-savvy demographic.

Factors Driving India’s Strong PC Growth

The 3.8% YoY growth in India’s PC sales in 2024 can be attributed to several key factors, each contributing to the country’s rising demand for computing devices. Below are some of the major reasons behind this increase:

1. Public Sector Buying Momentum

One of the most significant drivers of PC sales growth in India has been the rise in public sector procurement. In 2024, both state and central government bodies ramped up their investments in technology, creating a surge in demand for desktops and workstations. The Indian government’s continued push towards digital transformation has fueled the requirement for computing infrastructure, particularly in educational institutions, public administration, and governmental departments.

With the Indian government’s initiatives such as Digital India, there has been a concerted effort to digitize various sectors, further boosting the need for PCs and associated IT equipment. This public sector momentum has supported the overall growth of PC shipments in the country, contributing to a stable market outlook.

2. Gaming PC Demand

The demand for gaming PCs has soared in India, particularly among the youth. In recent years, India has witnessed a surge in gaming culture, with both casual and professional gamers embracing gaming laptops and desktop systems for a better experience. Gaming PCs are designed to handle the intensive graphical and processing needs of popular titles, and as the demand for high-performance gaming systems continues to grow, the market for these specialized devices has expanded rapidly.

Brands like Acer and Asus, which are renowned for their gaming PCs, have capitalized on this trend, offering powerful and affordable systems. Their gaming laptops and gaming desktops have gained a lot of popularity, especially among eSports enthusiasts and streaming professionals. As online gaming grows in popularity, particularly battle royale and multiplayer games, this segment of the PC market is expected to remain strong.

3. Rise of AI-Powered PCs

Another pivotal factor contributing to the increase in PC sales in India is the rising demand for AI-powered PCs. As artificial intelligence (AI) becomes a cornerstone of innovation across various industries, PCs and laptops with AI capabilities have become increasingly popular. AI-powered laptops and workstations offer improved processing speeds, smarter performance management, and enhanced user experience, which makes them ideal for professionals in fields such as data science, machine learning, and creative design.

With more individuals working from home or engaging in hybrid work models, AI-powered laptops have gained prominence due to their ability to handle complex workloads while optimizing power usage. As the demand for AI-driven productivity tools grows, this niche is likely to contribute further to the growth of the PC market in India.

4. Affordable Laptops for Students and Young Professionals

In India, education and remote work have significantly influenced the demand for affordable laptops and budget desktops. With the rise of e-learning, students require reliable and cost-effective devices to access online lessons, complete assignments, and conduct research. As such, brands like Lenovo, Dell, and HP have been able to capture a significant share of the market by offering affordable laptops that are tailored to the needs of students and young professionals.

With increasing connectivity, greater internet penetration, and a rapidly growing tech-savvy population, the demand for entry-level laptops and notebooks has also surged. This trend is expected to continue as India’s middle-class population expands, creating greater demand for budget PCs that meet both educational and professional requirements.

5. Digital Transformation and E-commerce Growth

The ongoing digital transformation and the rapid growth of e-commerce in India have further fueled the demand for PCs. As consumers are becoming more digitally connected and engaging in online shopping, work-from-home setups, and remote education, the need for reliable computing devices has grown.

The rise of e-commerce platforms has also made it easier for Indian consumers to purchase PCs and laptops online, with competitive pricing, easier access to installment plans, and home delivery services. Leading e-commerce platforms such as Amazon, Flipkart, and Reliance Digital have played a crucial role in increasing the accessibility and affordability of computers.

Key Brands and Market Positions

As per IDC’s data, the top five brands in India’s PC market in 2024 are:

• HP: Maintaining a dominant market share due to its extensive portfolio and strong brand presence.

• Lenovo: A close competitor to HP, capturing the second spot with its innovative and feature-rich range of devices.

• Dell: A leading player in business and premium laptops, maintaining its position as a top-tier choice for professionals.

• Acer: Recognized for its high-performance gaming laptops and affordable business desktops.

• Asus: Gaining traction with its gaming PCs and ultrabooks, appealing to young consumers and gamers.

These brands have cemented their positions at the top through continuous innovation, strategic marketing, and customer-focused initiatives.

Conclusion: Bright Future for India’s PC Market

India’s PC market is on a solid growth trajectory in 2024, driven by strong demand from the public sector, gaming enthusiasts, and the growing interest in AI-powered PCs. With top brands like HP, Lenovo, and Dell leading the charge, the Indian PC industry remains competitive and poised for further expansion. As digital transformation continues to shape India’s future, the PC market is expected to thrive, providing ample opportunities for both consumers and businesses alike.

The 3.8% YoY growth in 2024 underscores the vitality of India’s PC market, which is not only recovering from global challenges but also establishing itself as one of the largest and fastest-growing regions in the world for computing devices. With increasing e-commerce accessibility, remote work, and educational needs, the demand for PCs, especially affordable laptops and gaming systems, will continue to rise in the years to come.

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