<h2 class="wp-block-heading">Understanding SEBI&#8217;s New Guidelines</h2>

<p>The Securities and Exchange Board of India (SEBI) has issued a critical directive aimed at ensuring compliance among financial intermediaries in their advertising practices on social media platforms. This initiative emphasizes the importance of using verified registered contact details when engaging with potential clients online. By mandating this standard, SEBI aims to enhance transparency and protect investors from misleading information.</p>

<h2 class="wp-block-heading">Importance of Registered Contact Details</h2>

<p>Utilizing registered contact details is crucial for financial intermediaries as it fosters trust between them and their clientele. Discrepancies in contact information can lead to confusion and potential financial misadventures. SEBI&#8217;s directive acts as a shield against fraudulent practices while reinforcing accountability in the financial sector. By adhering to these guidelines, intermediaries can not only comply with regulatory expectations but also build a stronger rapport with investors.</p>

<h2 class="wp-block-heading">Implications for Social Media Advertising</h2>

<p>Social media platforms have become vital channels for advertising in the financial industry. However, as highlighted by SEBI, it is essential for intermediaries to leverage registered contact information effectively. This requirement means that intermediaries must rethink their advertising strategies to ensure they align with SEBI&#8217;s standards. By doing so, they can mitigate legal risks associated with non-compliance while enhancing their brand reputation among consumers.</p>
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